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Ontario Lottery and Gaming Corporation (OLG) introduces DREAM DRAWS for LOTTO MAX players in Ontario, offering additional prize opportunities. From March 26 to May 3, 2024, every $5 LOTTO MAX purchase at select OLG retail locations includes a DREAM DRAWS ticket for a chance to win up to $100,000. An online contest on OLG.ca also provides a separate chance to win $100,000 with every $5 LOTTO MAX purchase during the same period. The initiative aims to enhance the LOTTO MAX experience and support Ontario communities.
OLG has also introduced a pilot program for self-serve lottery terminals in Guelph. Five terminals are currently installed across the city, with plans for one more. Once the pilot phase concludes in May, more terminals will be installed across the province, including in the Guelph area.
The Florida Lottery launches a dynamic social media campaign titled “Scratching Series XTREME,” showcasing people playing the new X The Cash games at high speeds to capture the excitement of gameplay. Produced by PPK and filmed at Tampa’s Motor Enclave race track, the campaign features raw, unscripted footage of ticket scratching at 140 mph, delivering a vlog-style experience. The content is optimized for Meta platforms like Facebook and Instagram, with multiple videos tailored for different screen sizes and formats. The campaign aims to engage new audiences while supporting Florida schools through contributions to the Bright Futures Scholarship Program.
Sixteen standout suppliers and distributors have been named the 2024 Convenience Store News Category Captains. Notably, the Idaho Lottery is recognized for its pivotal role in driving ancillary sales and customer engagement in convenience stores.
The Illinois Lottery, managed by Allwyn Illinois LLC, seeks proposals for designing, developing, and installing three new kiosks at O’Hare International Airport. The objective is to enhance the lottery experience for players and provide a functional space for the lottery retailer. Interested organizations should submit proposals by May 1, 2024, following the instructions provided in the RFP.
Seven major gaming companies, including FanDuel and DraftKings, have formed the Responsible Online Gaming Association (ROGA) to promote responsible gaming practices. ROGA will share information on problem gamblers and collaborate on education and consumer protection measures. Despite industry skepticism, leaders emphasize the importance of responsible gaming and urge regulatory support to combat illegal operations.
Kentucky’s Senate Bill 299, championed by Majority Floor Leader Damon Thayer, aims to establish the Kentucky Horse Racing and Gaming Corporation, an independent agency overseeing horse racing, sports betting, and charitable gaming. The bill, backed by both Republican-controlled chambers, is poised to become law, signaling a move towards legislative independence in regulatory oversight. Thayer emphasizes its importance for the racing industry’s legacy.
The Texas Lottery, in collaboration with Atlas Experiences, is launching the Lady Luck 777 scratch ticket game with an event featuring Martina McBride at H-E-B Slaughter & South Congress in Austin, Texas, on April 3, 2024. The event will highlight the multi-jurisdictional Lady Luck second-chance promotion, offering players the chance to win various prizes, including a $500,000 cash prize and a VIP experience with Martina McBride at Dollywood.
NeoGames has extended its contract with SAZKA, a leading Czech lottery operator and part of Allwyn. The three-year extension, lasting until the end of 2028, ensures SAZKA will continue using NeoGames’ NeoSphere platform and interactive games. Additionally, SAZKA will integrate content aggregation from NeoGames’ subsidiary Pariplay to enhance its online gaming offerings. The partnership, which began in 2017, has driven significant growth for SAZKA in Europe’s online lottery market.