InComm, a leading payments technology company, and Playport Gaming Systems (“PGS”), a real-money digital instant win game technology company, today announced a partnership to work with North American lotteries to distribute Playport’s digital gaming products through select InComm retail partners.

PGS will incorporate its patented Playport gaming technology with InComm’s proprietary retailer point-of-sale systems integrations, allowing InComm retailers to seamlessly sell real-money digital instant win games using their existing point-of-sale systems.

“InComm’s relentless commitment to innovation and adding true value to their retail customer experience is impressive,” said Marina Bogard, Chief Executive Officer of Playport Gaming Systems.  “The company’s forward-looking thinking combined with their sizeable portfolio of convenience store clients, the largest source for North America’s $88 billion in annual lottery sales, makes InComm the perfect partner for our new-style digital instant win games platform.”

By adding Playport to InComm’s existing systems integration, retailers enjoy the operational efficiencies of a single barcode scan, making the sales transaction for instant win games the same as for other in-store products. Additional benefits include eliminating both the high cost of ordering and managing inventory for printed game tickets and the cluttering of retail space with extra sales and merchandising hardware.

“Playport can be custom-branded to align with the lottery and retailers’ marketing strategy, providing both with the tools to fundamentally change how the sales and marketing of instant win games is conducted and strengthen their relationship with players through loyalty program enhancements,” said Jim Nulph, Chief Revenue Officer of Playport Gaming Systems.

“Lottery is an important product offering to our retailers who are constantly looking for innovations in the category that will appeal to their customers,” said Mark Smith, Vice President, Lottery and Gaming at InComm. “Playport provides a player-friendly, sold at retail mobile instant win game solution that will leverage our existing point-of-sale system integrations and complement the suite of leading-edge lottery products we are bringing to market.”