The Mississippi Lottery Corporation (MLC) announced scratcher sales will commence November 25.
“We are pleased to announce we are launching earlier than anticipated,” said MLC President Tom Shaheen. “This is reflective of the steady progress we are experiencing.”
The lottery recently unveiled a new look for its website and officially introduced its brand on social media in advance of its launch date. The MLC website, www.mslotteryhome.com, premiers features a fun, new look. “We have a website visually appealing and easy for our players to use,” said Shaheen. “The product you see today is the result of a great deal of research and plenty of hard work from our team.”
Shaheen also stressed the value of social media in the company’s branding strategies.
“Many people seek their news updates outside of traditional sources,” he said. “Our social media presence on Facebook, Instagram and Twitter will target those audiences with updates on new games, company information, winners, customer feedback and general fun, interactive efforts. The MLC is in the business of offering entertainment, with the primary focus of benefiting the state of Mississippi and encouraging responsible play. Our website and social media platforms uphold those values.”
The Mississippi Lottery Corporation (MLC) was created in 2018 upon passage of the Alyce G. Clarke Mississippi Lottery Law, Senate Bill 2001. Governor Phil Bryant appointed the five-member Board of Directors on October 19, 2018, with the goal of having the first lottery tickets on sale during the fourth quarter of 2019. The MLC is a legislatively created corporation. Visit us online at www.mslotteryhome.com.