Wednesday 19th September – IWG – the award-winning supplier of online, instant win games – has launched its portfolio of games on the Pennsylvania Lottery’s highly successful, newly-launched internet Lottery site.
The integration has been made possible through the lottery’s Scientific Games partnership, using IWG’s Progressive Play Remote Gaming Server (RGS).
IWG games including Cash Buster Extreme, Rainbow Fortunes, Fast Buck Lucky, Big Money Slingo, Cash Buster Towers, Cash in the Lamp, Crossword Cash, Super Cash Buster and Super Gems are now live in Pennsylvania, which became the seventh US state to offer lottery games online.
The launch greatly expands IWG’s presence in the North American Lottery market, adding to its existing customer base which includes Atlantic Lottery Corporation, Georgia Lottery, Loto-Québec and Michigan Lottery.
IWG has been a successful service provider and supplier of content to lotteries for over a decade, producing and delivering over 300 high-quality instant win games on desktop and mobile, as well as offering valuable strategic and marketing support.
The Progressive Play platform currently delivers more than 60 games a year for its clients, with IWG investing in the RGS to integrate new and exciting features to improve its offering.
Rhydian Fisher, CEO at IWG, said: “We’re thrilled to have partnered with Pennsylvania Lottery, providing them with our award-winning content as they launch an online offering for the first time.
“From Philadelphia to Erie, and Pittsburgh to Scranton, players across the state will have access to a wide-range of exciting games, featuring different mechanics and styles, which are sure to appeal to Pennsylvanians.
“This is a huge launch for IWG and is sure to demonstrate that online sales can grow alongside an extremely successful retail offering and attract new players, helping to create very significant income growth that is vital in funding the programs the lottery runs to benefit the state’s community.”
Drew Svitko, Pennsylvania Lottery Executive Director, said: “We’re very proud with the initial success of our new iLottery platform and IWG’s highly engaging games are a huge factor for our early success. IWG’s expertise of the North American lottery market and ability to develop attractive content for players were important factors in our decision to partner with them to launch our new online lottery offering. We’re very excited at the prospect of launching several new game concepts developed by IWG in the near future that will continue to enhance our Lottery product offering.”