Atlantic Lottery Corp. partnered with Splashdot to reach a new level of sports-themed digital engagement with the launch of the NHL® Original Six™ Scratch, Score & Win online promotion. A fresh, new program within Atlantic Lottery’s 2Chance franchise, Scratch, Score & Win lets Original Six™ Scratch’N Win ticket holders enter winning and non-winning tickets online for a second chance to win. Prizes include a once-in-a-lifetime NHL® getaway valued at $30,000, and weekly cash prize of $1,000. Participants are also invited to take part in a weekly trivia challenge for a chance to win a gift card that can be used to purchase NHL® merchandise.
“We are excited to connect with the next generation of sports and lottery gaming enthusiasts through the launch of Original Six™ Scratch, Score & Win,” said Merrill Fullerton, Marketing Manager, Instant Games at Atlantic Lottery Corporation. “Between the Original Six™ team logos featured on the ticket, our popular 2Chance loyalty program and Splashdot’s digital engagement know-how, we hope Scratch, Score & Win will set a new benchmark for attracting new players and driving repeat purchase.”
The Original Six™ Scratch, Score & Win trivia challenge is the first skill-based digital competition platform of its kind launched by a lottery corporation in Canada. The challenge consists of 5 multiple-choice trivia questions related to the Original Six™ hockey era launched every week over the 20-week contest period. Players win points for each correct answer, with the top 15 total point earners on the contest leaderboard winning a prize at the end of the promotion. To incent ticket purchases, players must enter a new ticket code to unlock each of the contest’s 20 sets of multiple-choice questions. Players are also provided the opportunity to personalize their digital experience with their favorite Original Six™ team branding.
“I applaud Atlantic Lottery for partnering with the NHL® and leveraging their 2Chance brand to extend its appeal to new customer segments,” said Scott McWilliam, Vice President, Business Development at Splashdot. “Lottery corporations across the Globe are investing resources to attract the next generation of players. Original Six™ Scratch, Score & Win leverages the important elements of skill, personalization, and competition that these segments demand.”
Another win-win is that Original Six™ Scratch’N Win tickets are automatically entered into Atlantic Lottery’s regular 2Chance draws in addition to the prizing specific to the Scratch, Score & Win promotion, delivering a seamless experience for users.