La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, April 17
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Magazine
    • Store
    • Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»News»Vendor Works»Maryland Lottery Launches $30 Scratch‐off Game Featuring Pollard Banknote Innovation
    Vendor Works

    Maryland Lottery Launches $30 Scratch‐off Game Featuring Pollard Banknote Innovation

    April 24, 20172 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    WINNIPEG, Manitoba, April 25, 2017 /CNW/ – Pollard Banknote congratulates the Maryland Lottery and Gaming Control Agency (“Maryland Lottery”) on the launch of its first $30 instant ticket, $2,000,000 Fortune, which was launched on February 27, 2017.

    The Lottery has had success with instant games at the $20 price point, and its premiere $30 ticket is also proving to drive sales. A comparison of the five weeks before and after the launch of $2,000,000 Fortune shows that the Lottery’s overall Scratch‐Off ticket sales increased by 23% following its launch. Additionally, when comparing the game’s first five weeks in the market to the same period the previous year, Scratch‐Off sales are an incredible 24% higher!

    Higher price point tickets often attract players looking for a premium play experience, and this 4” x 11” ticket is enhanced by Pollard Banknote’s patented Scratch FX® innovation, giving the game a vibrant gold shimmer. The design leverages the popular cash theme, with cash symbols in the game play area, and images of money flying in the background.

    To further entice players, $2,000,000 Fortune features exciting prize options, with an alluring $2 million dollar top prize, highlighted in a bright callout that is outlined with Scratch FX®. The ticket also features additional callouts promoting 40 chances to win and over $90 million in total cash prizes. In addition, the game is supported by POS materials promoting these exciting prize opportunities.

    “Pollard Banknote is excited to continue working with the Maryland Lottery to expand its instant game portfolio with the introduction of a $30 price point,” said Matthew Isaac, Director, Sales & Retail Development, Pollard Banknote. “Our Scratch FX® innovation is a proven driver of sales at all price points, and though we’ve been the Lottery’s primary instant ticket contractor for over ten years, we’re happy to be able to offer the Lottery our continued support with new
    strategies and innovative products that help the Lottery drive sales that support good causes.”

    The Maryland Lottery and Gaming Control Agency generates revenue to help support good causes within Maryland. Since its inception in 1973, the Lottery has generated $15 billion in revenue to the State and awarded more than $23.3 billion in prizes to players. In fiscal year 2016 the Maryland Lottery contributed
    $569.8 million in revenue to the state’s General Fund, which supports education, public health, public safety, human resources, and the environment.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleThe National Lottery and Starcom Wins “Best Use of Media” at the Media Awards
    Next Article Colonial America Was Built on Lottery Revenue

    Related Posts

    IGT Drives Player Engagement for Wisconsin Lottery with New Digital Solutions & Additional Self-Service Lottery Equipment

    April 8, 2021

    WCLC’s First Online Lottery Program Expands Scientific Games’ Growing iLottery & Digital Business

    April 1, 2021

    Pollard Banknote Welcomes Shannon DeHaven as VP of Digital Engagement

    March 31, 2021

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Delaware Lottery TV Ad

    SCEL Offers Biggest Instant Prize Ever With $2,000,000 Colossal Cash

    Arizona Lottery TV Ad

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    20 Courthouse Square 207

    Rockville, Maryland 20850

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Delaware Lottery TV Ad

    April 16, 2021

    SCEL Offers Biggest Instant Prize Ever With $2,000,000 Colossal Cash

    April 15, 2021

    Arizona Lottery TV Ad

    April 15, 2021
    Copyright © 2021 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.