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La Fleur’s 2023 World Lottery Almanac ™ is the complete reference source for the $347 billion worldwide lottery industry. Section I features a “Fast Facts” compilation of data on North American lotteries, including startup history, guide to product mix, government profits earmarking and video lottery terminal guide. Section II features four-page profiles on 46 U.S., five Canadian and two Australasian lotteries. Each profile traces the lottery’s calendar 2022 versus 2021 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2022 versus 2021 instant sales by price point ($1, $2, $3, $4, $5, $7, $10, $20 and $30+) and its projected fiscal 2022 versus fiscal 2022 ad budgets by media and by game (as well as a percentage of total sales). Each profile tracks the lottery’s five-year annual sales by game from fiscal 2016 through fiscal 2022. Each profile features the number and the percentage of total, instant and online retailers by type of business, plus each retailer’s fiscal 2022 total, instant and online sales. Section III is divided into seven chapters: worldwide lottery sales; fiscal 2022 sales, profit, and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2022 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2022 traditional game sales and VLT net machine income in local currency and converted to U.S. currency for 175+ lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, toto and draw games. There is a separate section on VLT net machine income rankings. The historical analysis section features the U.S., Canadian, and Australian lotteries’ annual sales by year for the past decade for instant, pulltab, 3-digit numbers, 4-digit numbers, in-state lotto, bloc lotto, Powerball, Mega Millions, Win for Life fast draw, and daily keno and VLTs.
