2019 World Lottery Almanac
Advance orders will ship April 1st! The all-new La Fleur’s 2019 World Lottery Almanac ™ is the complete reference source on the $316.4 billion worldwide lottery industry. Section I features a “Fast Facts” compilation of data on North American lotteries, including startup history, guide to product mix, government profits earmarking and video lottery terminal guide. Section II features four-page profiles on 45 U.S., five Canadian and two Australasian lotteries. Each profile traces the lottery’s calendar 2018 versus 2017 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2018 versus 2017 instant sales by price point ($1, $2, $3, $4, $5, $7, $10, $20, $25, $30, $50) and its projected fiscal 2019 versus fiscal 2018 advertising budgets by media and by game (as well as a percentage of total sales). Each profile tracks the lottery’s five-year annual sales by game from fiscal 2014 through fiscal 2018. Each profile features the number and the percentage of total, instant and online retailers by type of business, plus each retailer’s fiscal 2018 total, instant and online sales. Section III is divided into seven chapters: worldwide lottery sales; fiscal 2018 sales, profit and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2018 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2018 traditional game sales and VLT net machine income in local currency and converted to U.S. currency for 178 lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, toto and draw games. There is a separate section on VLT net machine income rankings. The historical analysis section features the U.S., Canadian and Australian lotteries’ annual sales by year for the past decade for instant, pulltab, 3-digit numbers, 4-digit numbers, in-state lotto, cash lotto, bloc lotto, Powerball, Mega Millions, fast draw and daily keno and VLTs.
La Fleur’s 2019 D.C. conference will be held May 13-16, 2019 at George Washington University. The theme of our DC conference is “Lottery SHOCK.” The DOJ’s reversal of its 2011 opinion on the Wire Act has led to great uncertainty for the $86 billion U.S. lottery industry. A panel of experts will debate probable outcomes. The program will also examine courier delivery, sports betting, iLottery, cashless, in-lane and multi-jurisdictional programs.
La Fleur’s 2019 Montreal conference will be held June 25-27, 2019 at the University of Quebec at Montreal (UQAM). Our lottery co-host is Loto-Quebec. The theme for La Fleur’s 2019 Lottery INNOVATION Exchange is “3 Es: Entertainment, Experience, Emotion.” The topic of innovation will be approached by focusing on the consumer and its relationship to the competitive entertainment business.