In an increasingly crowded retail environment, lotteries are always in search of new merchandising solutions that accentuate the eye-catching elements of instant tickets and ensure their…
Browsing: Advertising
Lottery’s brand position is Good Fun so humor supports the objective The South Dakota Lottery’s advertising campaign featuring the “Delivery Guy” started back in summer 2021…
Maine, New Hampshire & Vermont Lotteries send players to tour with Superstar Lee Brice The Maine, Vermont, and New Hampshire Lotteries, known as the Tri-State Bloc,…
The Pennsylvania Lottery rings in its 50th anniversary on March 7, 2022. In conjunction with this special anniversary, it is launching a brand campaign entitled “Lottery…
Missouri Lottery launched its first-ever $50 ticket, called “Millionaire Blowout,” on January 31, 2022. Printed by Scientific Games, it features an 80% prize payout. “Our estimated…
The South Carolina Education Lottery (SCEL) launched Cash Pop in February. “Cash Pop is not a new game to the market, but here in South Carolina,…
Wunderman Thompson Atlanta, a WPP company, and Spurrier Group have been selected as the agencies of record for a three-year contract with the North Carolina Education…
BOISE, Idaho – The Idaho Lottery has formally issued a Request for Proposal to solicit bids from responsible, responsive, and experienced advertising and marketing firms interested…