1 12, 2020

ALC Expects HIT with Holiday Marketing Strategy


Atlantic Lottery Corp. (ALC) plans to make this holiday season a HIT without marketing any holiday-theme Scratch ‘n Win tickets. “We did not produce any holiday specific tickets due to concerns around COVID-19. Instead, we decided to launch the HIT family and position this family as our Holiday line-up,” explained Brigitte Porelle Bourque, Product Manager, [...]

ALC Expects HIT with Holiday Marketing Strategy2020-12-01T15:40:06-05:00
29 12, 2016

Lean Lottery


Jean Marc Landry, Director, Customer Innovation, Atlantic Lottery Corp. Join us in Halifax, Nova Scotia, Canada for a dynamic and idea-filled LaFleur’s Global Lottery Forum, happening June 28-29 2016! As a lottery industry, we need to recognize that entire industries are being disrupted by new market entrants who defy the rules and offer amazing customer [...]

Lean Lottery2016-12-29T16:52:30-05:00
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