Defining success for a lottery marketing campaign is a multifaceted endeavor. It is not a monolithic concept, but rather a spectrum of achievements. In the case…
Browsing: Arizona Lottery
Research and See Christopher Rogers, Deputy Director, Marketing and Products, Arizona Lottery The Arizona Lottery is closely watching the sales of lower price point scratchers. Internally,…
The Arizona Lottery’s “Arizona Adventure” campaign, led by O.H. Partners, aimed to increase revenue, player engagement, and signups for the Players Club program. With limited in-person…
The Arizona Lottery has introduced Lucky Lounge, an online platform featuring four digital games. Participants can use tokens to play and earn more tokens for sweepstakes,…
La Fleurs Jan/Feb 2021 – The Jackpot Is Up To What?
Facebook Twitter LinkedIn Montana Lottery Launches Retailer Training Video Series By Daniel Iverson, Content Manager, Montana LotteryWhile some challenges vary by jurisdiction, others apply to all…
If you ask Scientific Games’ longtime draw games expert Leslie Badger, the Fast Play category of games is a category all its own. The on-demand terminal-generated…
The world is changing fast. As artificial intelligence (AI) continues to evolve, many industries are embracing it as a way to automate processes, reduce costs, and…
By John Gilliland, Public Information Officer, Arizona Lottery The Arizona Lottery consistently researches new games to better serve players and deliver new products that align with…