ALC Expects HIT with Holiday Marketing Strategy

2020-12-01T15:40:06-05:00

Atlantic Lottery Corp. (ALC) plans to make this holiday season a HIT without marketing any holiday-theme Scratch ‘n Win tickets. “We did not produce any holiday specific tickets due to concerns around COVID-19. Instead, we decided to launch the HIT family and position this family as our Holiday line-up,” explained Brigitte Porelle Bourque, Product Manager, [...]