29 12, 2016
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API & Cashless

2016-12-29T18:13:13-05:00

Tom Delacenserie, Secretary, Florida Lottery This retail presentation will examine Application Programming Interface (API) as well as cashless systems, Walmart super stores and gift cards. API has the industry's full attention. It is not new but it has not been implemented in the U.S. API is basically a software program that allows one system to [...]

API & Cashless2016-12-29T18:13:13-05:00
29 12, 2016
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Lean Lottery

2016-12-29T16:52:30-05:00

Jean Marc Landry, Director, Customer Innovation, Atlantic Lottery Corp. Join us in Halifax, Nova Scotia, Canada for a dynamic and idea-filled LaFleur’s Global Lottery Forum, happening June 28-29 2016! As a lottery industry, we need to recognize that entire industries are being disrupted by new market entrants who defy the rules and offer amazing customer [...]

Lean Lottery2016-12-29T16:52:30-05:00
29 12, 2016
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Instant Ticket Success

2016-12-29T16:50:26-05:00

Dale Bowersock, Instant Product Coordinator, Texas Lottery The Texas Lottery is currently limited to offering only draw games and scratch ticket games in its portfolio. This restriction limits the growth potential of the Texas Lottery and causes us to seek out new and innovative games to offer in these basic categories. This presentation will provide [...]

Instant Ticket Success2016-12-29T16:50:26-05:00
29 12, 2016
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eSports

2016-12-29T16:45:35-05:00

Dante Anderson, Director, Regional Lotto, OLG Did you know the DOTA 2 international has a $10 million prize pool? That’s bigger than the Masters. Up until recently, ‘gaming’ was often considered a waste of time – stereotyped, misunderstood and relegated to bedrooms across the globe. Things have changed. The eSports phenomenon is taking the world [...]

eSports2016-12-29T16:45:35-05:00
29 12, 2016
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Dallas Cowboys Partnership

2016-12-29T16:41:57-05:00

Chad Estis, Executive Vice President - Business Operations Dallas Cowboys The Texas Lottery and the Dallas Cowboys developed a Texas-sized partnership in the Lone Star State. Sports marketing sponsorships have become an increasingly important tool for brand engagement. This presentation will show how the U.S. lottery industry can take sports sponsorships to the next level.

Dallas Cowboys Partnership2016-12-29T16:41:57-05:00
29 12, 2016
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Lottery Event Marketing

2016-12-29T16:39:18-05:00

Andrew Leeper, Brand Strategy Coordinator, Texas Lottery Music is the number one medium in people’s lives over TV, sports and movies. Yet it is a key passion point that is often underutilized or treated as an afterthought by marketers. As the lottery industry looks for ways to connect to new players, marketing ties with live [...]

Lottery Event Marketing2016-12-29T16:39:18-05:00
29 12, 2016
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Marketing Veteran Scratchers

2016-12-29T16:37:34-05:00

Robert Tirloni, Products & Drawing Manager, Texas Lottery The Texas Lottery supports Texas education and veterans. This presentation will show how the Texas Lottery improved sales for the scratch ticket games which support the Texas Veteran Commission's Fund for Veterans' Assistance. This fund awards grants to local government agencies and non-profit organizations to address the [...]

Marketing Veteran Scratchers2016-12-29T16:37:34-05:00
29 12, 2016
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Powerball

2016-12-29T16:27:02-05:00

Bret Toyne, Executive Director, MUSL Gregg Mineo, Director, Maine Lottery Gary Grief, Executive Director, Texas Lottery Fiscal 2016 will go down in the books as “The Year of the $1.58 Billion Jackpot.” After a grueling fiscal 2015 with its dirth of megajackpots, Powerball made headlines with “The World’s Largest Lotto Jackpot.” Cumulative sales during the [...]

Powerball2016-12-29T16:27:02-05:00
29 12, 2016
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Instant Ticket Trends

2016-12-29T16:25:21-05:00

Tracey Cohen, Interim Executive Director, DC Lottery David Barden, CEO, New Mexico Lottery Authority The instant (scratcher) portfolio of games continues to be a bright spot for the U.S. lottery industry. Total FY16 U.S. instant ticket sales jumped 7% to $43.8 billion, up $3 billion over the previous year. Scratchers represent 38% of total traditional [...]

Instant Ticket Trends2016-12-29T16:25:21-05:00
29 12, 2016
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Texas Lottery: In-Lane Scratch Merchandiser Solution

2016-12-29T16:23:24-05:00

Mandy Carter, Sr. Sales & Marketing Manager, IGT Texas Leveraging opportunities to merchandise scratch tickets and capture impulse sales within grocery checkout lanes has been a long time problem. IGT embarked on a Texas Lottery development initiative in December 2014 due to limited industry in-lane scratch game merchandising options. After working with two different manufacturers [...]

Texas Lottery: In-Lane Scratch Merchandiser Solution2016-12-29T16:23:24-05:00