Powerball’s brand equity has never been higher. The large U.S. jackpots have captured the attention of a global audience, who desperately wants to be able to…
Browsing: Austin 17
Georgia Lottery Corp. President & CEO Debbie Alford presented the Mega Millions update. On October 28, U.S. lotteries introduced Mega Millions game changes. “We charged our…
Adam Caughill, Director, Lottery Business Development, Ontario Lottery & Gaming (OLG), discussed “Converting the Sale In-Lane.” OLG inaugurated its QuickTickets pilot program at Metro and Food…
– Tom Delacenserie, President & CEO, Kentucky Lottery – Charlie McIntyre, Executive Director, New Hampshire Lottery – Alice Garland, Executive Director, North Carolina Education Lottery -…
Tom Ackerman, Assistant Director, Office of MarComm at the Ohio Lottery, and Eric Holman, Creative Director at Marcus Advertising, discussed the launch of the InspiredOH campaign.…
– Debbie Alford, President & CEO, Georgia Lottery Corp. – Robert Tirloni, Products Manager, Texas Lottery – Moderator: Terri Markle, President, TLF Publications
– May Scheve Reardon, Executive Director, Missouri Lottery – Jon Clontz, CEO, Wyoming Lottery Corp. – Moderator: Terri Markle, President, TLF Publications
Kristen Knape, Associate Head of Strategy at David&Goliath, focused on Influencer Marketing. “It delivers 11X ROI than traditional forms of digital marketing,” she said. In California,…
Bernie Malinoff, President of element54, presented “Facial Biometrics in Advertising Research.” element54 conducts creative/advertising evaluations using facial biometrics/coding. “This is a webcam-based technology that provides insight…
Jaime Gonzalez-Mir, VP Group Director at LatinWorks, focused on Analog Divergence. He said this involves “digital companies or ideas presented in the real world in surprising…