1 12, 2017
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International Powerball?

2018-02-23T10:43:58-05:00

Powerball’s brand equity has never been higher. The large U.S. jackpots have captured the attention of a global audience, who desperately wants to be able to purchase tickets. When coupled with U.S. lotteries’ need to routinely grow their profits for good causes, an interesting proposal arises. Should the U.S. lotteries find a strategy to sell [...]

International Powerball?2018-02-23T10:43:58-05:00
1 12, 2017
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Mega Millions Update: Debbie Alford

2018-02-23T10:43:53-05:00

Georgia Lottery Corp. President & CEO Debbie Alford presented the Mega Millions update. On October 28, U.S. lotteries introduced Mega Millions game changes. “We charged our product development with meeting all of our objectives,” said Alford. “Now no jackpot will be below $40 million.” The result is a new 5/70 + 1/25 matrix and a [...]

Mega Millions Update: Debbie Alford2018-02-23T10:43:53-05:00
1 12, 2017
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The Big Spin: Adam Caughill

2019-12-12T08:20:47-05:00

Adam Caughill, Director, Lottery Business Development, Ontario Lottery & Gaming (OLG), discussed “Converting the Sale In-Lane.” OLG inaugurated its QuickTickets pilot program at Metro and Food Basics in 2017; it is testing selling in-lane with a preprinted ticket for Lotto 649 and LottoMAX. “The reason selling in-lane would be big for us is C$1.45 billion [...]

The Big Spin: Adam Caughill2019-12-12T08:20:47-05:00
1 12, 2017
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Panel: Cashless Payment Initiative

2018-02-23T10:44:38-05:00

- Tom Delacenserie, President & CEO, Kentucky Lottery - Charlie McIntyre, Executive Director, New Hampshire Lottery - Alice Garland, Executive Director, North Carolina Education Lottery - Adam Caughill, Dir., Lottery Business Development, OLG - Moderator: Terri Markle, President, TLF Publications

Panel: Cashless Payment Initiative2018-02-23T10:44:38-05:00
1 12, 2017
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InspiredOH: Tom Ackerman & Eric Holman

2018-02-23T10:44:45-05:00

Tom Ackerman, Assistant Director, Office of MarComm at the Ohio Lottery, and Eric Holman, Creative Director at Marcus Advertising, discussed the launch of the InspiredOH campaign. “The two-year project began with a question. How do we start a conversation with audiences that share our values and make it personal so everyone in Ohio can feel [...]

InspiredOH: Tom Ackerman & Eric Holman2018-02-23T10:44:45-05:00
1 12, 2017
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Panel: Mega Millions

2018-02-23T10:44:53-05:00

- Debbie Alford, President & CEO, Georgia Lottery Corp. - Robert Tirloni, Products Manager, Texas Lottery - Moderator: Terri Markle, President, TLF Publications

Panel: Mega Millions2018-02-23T10:44:53-05:00
1 12, 2017
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In State Draw Game Panel

2018-02-23T10:45:00-05:00

- May Scheve Reardon, Executive Director, Missouri Lottery - Jon Clontz, CEO, Wyoming Lottery Corp. - Moderator: Terri Markle, President, TLF Publications

In State Draw Game Panel2018-02-23T10:45:00-05:00
1 12, 2017
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Influencer Marketing: Kristen Knape

2018-02-23T10:45:07-05:00

Kristen Knape, Associate Head of Strategy at David&Goliath, focused on Influencer Marketing. “It delivers 11X ROI than traditional forms of digital marketing,” she said. In California, influencers helped to spread the California Lottery’s mission of education. The celebrity influencer videos featured Venus Williams and Guy Fieri visiting their teachers. Knape also provided non-lottery examples. For [...]

Influencer Marketing: Kristen Knape2018-02-23T10:45:07-05:00
1 12, 2017
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Facial Biometric Advertising Insights: Consumer Insights Without Asking a Single Question: Bernie Malinoff

2018-02-23T10:45:14-05:00

Bernie Malinoff, President of element54, presented “Facial Biometrics in Advertising Research.” element54 conducts creative/advertising evaluations using facial biometrics/coding. “This is a webcam-based technology that provides insight into human emotions. Using real-time measurement of facial response, it is accurate to within 1% of expert human coding,” said Malinoff. The presentation included the emotions performance summary for [...]

Facial Biometric Advertising Insights: Consumer Insights Without Asking a Single Question: Bernie Malinoff2018-02-23T10:45:14-05:00
1 12, 2017
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Analog Divergence: Jaime González-Mir

2018-02-23T10:45:21-05:00

Jaime Gonzalez-Mir, VP Group Director at LatinWorks, focused on Analog Divergence. He said this involves “digital companies or ideas presented in the real world in surprising and interesting ways . . . using traditional platforms in a non-traditional way to drive digital goals and social influence.” As example, the “Netflix is a joke” campaign featured [...]

Analog Divergence: Jaime González-Mir2018-02-23T10:45:21-05:00