The California Lottery expects the holidays will be sweet for players thanks to a special Scratchers® lineup. “Our $5 holiday ticket Peppermint Payout will be the California Lottery’s first scratch ‘n sniff product, and we expect it will provide new appeal and attract a mix of players,” explained Whitney Alderson, Assistant Deputy Director, Marketing, California [...]
On June 11, California Governor Gavin Newsom announced Alva Vernon Johnson, 51, of Elk Grove, has been appointed director of the California State Lottery. He replaces outgoing director hugo Lopez. Johnson was director of intergovernmental affairs for the San Manuel Band of Mission Indians from 2016 to 2018. He was executive director of governmental affairs and [...]
California Lottery's new Monopoly Scratcher Ad. It features the song "Wishing Girl" by Lola Marsh.
The California Lottery is piloting "Instant Winnings." The lottery has the option to give players same day checks for any prize under $1,000. Previously, it could only could give out $599, however, this did not require a claims form, and still does not, after the implementation of "Instant Winnings." On the other hand, the pilot [...]