The Georgia General Assembly did not pass any bills to legalize sports betting or expand gambling in the state despite the introduction of five pieces of…
Browsing: Colorado Lottery
Like so many other industries, lotteries are challenged by the aftereffects of the pandemic. Instant game sales grew by double-digits between 2020 and 2021, but in…
North American lotteries plan to rock the day and night away with specialty holiday tickets, live holiday events and retail promotions, digital advertising campaigns, VIP holiday…
La Fleur’s Magazine interviewed North American lottery directors over the summer to learn about FY23 developments for retail, marketing, and new game launches. In the interview…
Scientific Games announces the Colorado Lottery will evolve its Scratch game business to the Scientific Games Enhanced Partnership program through a contract extension with the company. The move comes as part…
The Colorado Lottery has been awarded Level 4 Responsible Gaming Certification from the World Lottery Association (WLA). The Lottery is only one of only a handful…
In June, Colorado Gov. Jared Polis signed a bill that designates money for the Lottery to spend on its responsible gaming efforts to raise awareness regarding…
“We have identified what we think is the best way to promote Lottery at retail. A digital menu board acts like a billboard at the counter.…
The Colorado Lottery’s Winning Country Colorado Lotto+ advertising campaign is still winning in its second year. The Colorado Lottery’s enhanced Lotto game was relaunched in 2019…