David&Goliath Yumi Prentice: The Role of Compassion in Advertising


David & Goliath President Yumi Prentice examined “The Role of Compassion in Advertising.” “The thing that advertising must never lose sight of—in today’s digital disruption, programmatic, GDPR, AI driven frenzy—is what its purpose is and who we ultimately serve,” asserted Prentice. She then touched on the renaissance of human-centered design, and why experience is everything. [...]