Digital Relativity Pat Strader: Programmatic Advertising

2019-02-14T08:35:53-05:00

Digital Relativity Founder & CEO Pat Strader discussed “Programmatic Advertising: What Is It? How to Use It? What’s Next?” Strader explained how it works, where you can advertise and how you can use pinpoint targeting to reach players. “Your bid goes into the exchange, and in miliseconds matches it with publishers that meet your targeting [...]