MobilePlay: Lindsay Yowell, Virginia Lottery


Lindsay Yowell, Digital Customer Acquisition Manager, Virginia Lottery discussed the multi-phase launch of MobilePlay, which is a mobile, retail-tethered gaming solution. “MobilePlay essentially turns a player’s phone into a lottery self-service device and offers new digital games (e-games) when the player is at retail,” explained Yowell. “In just under a year, the Lottery went from [...]