Texas Lottery: In-Lane Scratch Merchandiser Solution

2016-12-29T16:23:24-05:00

Mandy Carter, Sr. Sales & Marketing Manager, IGT Texas Leveraging opportunities to merchandise scratch tickets and capture impulse sales within grocery checkout lanes has been a long time problem. IGT embarked on a Texas Lottery development initiative in December 2014 due to limited industry in-lane scratch game merchandising options. After working with two different manufacturers [...]