Today, the Florida Lottery (Lottery) celebrates its 35th year in operation, marking three and a half decades of excitement, achievements, and contributions to education. “It’s been…
Browsing: Florida Lottery
The Florida Lottery created its 2022 advertising campaign for the Florida X the Cash Family with the Holiday Cash Bonus Play. “The idea of gift giving…
La Fleur’s Magazine interviewed North American lottery directors over the summer to learn about FY23 developments for retail and marketing. In the interview below, Florida Lottery…
The Florida Lottery recently launched its new, fully animated “It’s Your Ticket” Brand spot. “An important part of our brand mission is to help Floridians understand…
On May 23rd, the Florida Lottery launched a campaign to support its wide variety of scratch-off games. “Our goal with this campaign is to draw attention…
The Florida Lottery’s Cash Pop™ launched on January 3, 2022, at the $1, $2, and $5 price points. The game has five draws a day. Players…
The best thing about the Week For Life Scratch-Off games is that they have prizes of up to $5,000 a week, FOR LIFE. And the longer…