Browsing: FY20 Family of Games Strategy

“The Times the Cash Family (10X, 50X, and 100X The Cash) will be launched mid-May in 2020. This family of tickets will be in the $2,…

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“Texas’ next big Multiplier family of games will launch in January 2020 and will be Monopoly™ branded while also incorporating the $5 Million Vegas Challenge™! We…

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“We are hoping to utilize an iLottery cross promotion with the next scratch family of games launch! By doing so we can directly market both the…

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“Our fiscal year 2020 family of games strategy includes eliminating the $2 price point and adding a $10 game. We also plan to minimize prizes below…

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“We’re planning to launch a re-branded ‘Lucky 7’s’ themed FOG in January. The first time we employed this theme was in FY17, which became our second…

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“In addition to our multiplier families, our customers have responded well to holiday-themed families. We vary the title, design, color and play mechanics from year to…

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“The Maryland Lottery’s first two Multiplier Family of Games proved to be quite popular with players. In light of our success with the first two launches,…

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