Browsing: Hoosier Lottery
North American lotteries plan to rock the day and night away with specialty holiday tickets, live holiday events and retail promotions, digital advertising campaigns, VIP holiday…
Hoosier Lottery will stagger the launch of its holiday games. Holly Jolly Bingo went on sale in October. In November, the lottery releases three other holiday…
In her La Fleur’s Magazine interview about FY23 developments, Sarah Taylor, Executive Director of Hoosier Lottery, focused on major marketing initiatives, including myLottery, brand experiences, and…
Hoosier Lottery launched its first dual Fast Play and Scratch-off campaign on June 7. The summer 2022 campaign features the Alchemy3-licensed SKEE-BALL brand. “Creative support will…
How Hoosier Lottery’s annualized process supports success in an expanding retail landscape Need to produce 88 unique retail promotions in one year, spanning 524 weeks’ worth…
Brittany D’Haenens, Director of Marketing, IGT Indiana on behalf of the Hoosier Lottery As consumers’ expectations for convenience and personalized experiences continue to evolve, creating meaningful…
Elvis has entered the building! The Hoosier Lottery is bringing “King Size Fun” to Indiana this winter with the launch of a $5 Elvis Scratch-off. The…
Players are embracing moves to deliver more draw game excitement with better odds, bigger prizes, a second chance to win, and the chance to multiply wins.…