The Hoosier Lottery’s holiday campaign reminds players to “gather around the spirit of FUN.” The holiday campaign spotlights “holiday memories made from scratch.” “We are bringing this idea to life by celebrating the memories and spirit of fun and warmth that gifting Scratch-offs bring to the holiday season,” said Brittany D’Haenens, Senior Brand Manager, Hoosier [...]
The Mississippi Lottery Corporation has approved a contractual agreement with IGT Global Solutions Corporation. IGT will provide the lottery with a central gaming system, retailer terminals, and will print scratch-off tickets. The MLC plans to launch instant tickets in December 2019 and draw games in Q1 2020.
International Game Technology PLC (“IGT”) announced that it will upgrade the Oregon Lottery’s central computer system with the latest version of IGT’s INTELLIGEN™ software. The INTELLIGEN central system supports the volume, complexity, and security of monitoring and controlling more than 11,500 video lottery terminals (“VLTs”) throughout Oregon. “Our longstanding partnership with IGT has enabled us [...]
The New York Lottery (NYL) launched its Gold Bar 7® Extended Play Game on April 30, 2019. The Extended Play Series (pulsed Double Diamonds®, Triple Stars®, Red Hot 777®) launched six weeks later. The Extended Play mobile app is designed to align new features with the pulses. “Gold Bar 7s® is our third foray into [...]
Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice second-chance promotion traded a non-winning instant ticket for a six-day money-can’t-buy experience themed around the blockbuster television show. “The Voice Experience” kicked off on May 17 in Las Vegas, where lottery [...]
IGT Global Solutions Corporation has signed a two-year instant ticket services contract extension with the Ohio Lottery. Under the terms of the agreement, IGT will continue providing a range of instant ticket services for the Ohio Lottery such as game planning and marketing, research and analytics, graphics support, and production and printing through June 30, [...]
IGT Global Solutions Corporation has signed a one-year extension agreement with the District of Columbia’s Office of Lottery and Charitable Games (DC Lottery) to continue providing instant tickets and related services through December 1, 2019. Under the agreement, IGT will continue to provide a comprehensive range of instant ticket services for the DC Lottery including [...]
IGT presented “Self-Serving the Consumer Experience.” Dan Morales, Sr. Manager, IGT’s Retail Sales & Analytics, examined the necessity for self-service. According to TechNavio, there is an expected 49% growth in retail self-service options over the next three years. Forrester predicts 79% of customers would rather use self-service than a human-assisted support channel. How can lotteries [...]
Andrew Leeper, Brand Strategy Coordinator, Texas Lottery presented “LUCK HAPPENS: A Case Study in the Art of Scrappiness.” In 2017, the Texas legislature reduced the Texas Lottery ad budget by 23% from $32 million to $26.4 million. This was a huge challenge considering that the Texas Lottery was already ranked 39th out of 45 U.S. [...]
By Byron La Fleur The last massive cash-only industry in the U.S. is transitioning into accepting cashless payments. The Pennsylvania, Georgia, Ohio and Virginia lotteries, among others, are leading the charge to accept new forms of payments, including debit and credit cards. They are purchasing new terminals, retrofitting old self-service machines, and spending time [...]
