[pdf-embedder url=”https://lafleurs.com/wp-content/uploads/2019/12/Texas-Themed-Games_Dale-Bowersock_Texas-Lottery.pdf” title=”Texas-Themed Games_Dale Bowersock_Texas Lottery”] Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery, presented “Texas Themed Games: The Creation of Unique Promotions.” The Texas Lottery…
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[pdf-embedder url=”https://lafleurs.com/wp-content/uploads/2019/12/Beyond-Traditional-Scratchers_Brad-Thompson-_Jennifer-Wankling_Pollard-Banknote-1.pdf” title=”Beyond Traditional Scratchers_Brad Thompson _Jennifer Wankling_Pollard Banknote”]
Carlos Rodriguez, Director, Lottery Games, Connecticut Lottery Corp. (CLC), presented “Shifting Strategy: Synergy Between Product & Advertising.” Fiscal 2020 brought change to CLC’s instant strategy. “We…
Mike Purcell, Senior Vice President, Sales & Marketing, Kentucky Lottery Corp. (KLC), focused on why “Families Matter.” He discussed how scratch sales can be maximized through…
Tamara Dawson, Advertising Director, Lottery Games, Western Canada Lottery Corp. (WCLC), discussed the Big $pin, which is a $5 instant ticket which includes a spin prize.…
Christian Hawley, Colorado Lottery’s Advertising & Marketing Director, and Shea Tullos, Cactus’ Creative Director, co-presented the lottery’s Prizes Remaining scratcher advertising campaigns. In an effort to…