Playing the lottery is less about winning money and more about what you would do if you won. From the point of purchasing a ticket, players…
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When used effectively, brands are an authentic way to connect with players and link the retail and all-important digital experience to drive lottery revenues. However, considering…
By the 2nd quarter of 2021, the U.S. economy had recovered to its pre-pandemic GDP levels, surpassing all expectations formed at the onset of COVID-19. Around…
While the sparkle of holiday sales is just wrapping up for product managers, planning for 2022 soon begins. But before everyone broke out the eggnog, ornaments,…
New Hampshire Lottery will market two “faux family of games” (FFOG) in fiscal 2022. The Luck family launches on January 31. “They don’t all have a…
OLG launched $30 CROSSWORD Extreme on Jan 3, 2022. It will be in-market for 16 weeks. “This is our 2nd edition of $30 Crossword Extreme, with…
Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice second-chance promotion…
Tracey Cohen, Interim Executive Director, DC Lottery David Barden, CEO, New Mexico Lottery Authority The instant (scratcher) portfolio of games continues to be a bright spot…