11 12, 2018

Texas Lottery Andrew Leeper: Luck Happens

2019-02-14T08:50:22-05:00

Andrew Leeper, Brand Strategy Coordinator, Texas Lottery presented “LUCK HAPPENS: A Case Study in the Art of Scrappiness.” In 2017, the Texas legislature reduced the Texas Lottery ad budget by 23% from $32 million to $26.4 million. This was a huge challenge considering that the Texas Lottery was already ranked 39th out of 45 U.S. [...]

Texas Lottery Andrew Leeper: Luck Happens2019-02-14T08:50:22-05:00
11 12, 2018

Texas Lottery Ryan Mindell: Non-Licensed Scratch Family Promotions

2019-02-14T08:51:48-05:00

Ryan Mindell, Lottery Operations Director, Texas Lottery provided an overview of two new non-licensed scratch family promotions—The $5 Million Vegas Challenge and the Big Cedar Cash Adventure. Launched December 6, the $5 Million Vegas Challenge features six different price point games in a multiplier family. The promotion offers a guaranteed $1 million prize (up to [...]

Texas Lottery Ryan Mindell: Non-Licensed Scratch Family Promotions2019-02-14T08:51:48-05:00