The Arkansas Scholarship Lottery recently launched a new instants brand campaign called Play, Scratch, Win. “The purpose of this sub-brand is to elevate our primary revenue…
Browsing: lottery advertising
The Colorado Lottery’s Winning Country Colorado Lotto+ advertising campaign is still winning in its second year. The Colorado Lottery’s enhanced Lotto game was relaunched in 2019…
The Mississippi Lottery Corporation (MLC) hired an innovative and creative advertising and marketing firm to bolster the lottery’s reach throughout the state. Maris, West and Baker…