BCLC launched its sixth omni-channel ticket, 88 Fortunes, in January. “This [$5] ticket targets those who play or are interested in playing across our three channels:…
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The Oregon Lottery’s winter 2023 marketing is focused on Second Chance and Mobile App adoption. “We’re dedicated to growing our 1:1 relationship with our players. The…
The New Mexico Lottery ran two big draw game promotions in the first quarter of calendar 2022. The Mega Millions Bonus Promotion began January 30th with…
The Missouri Lottery now offers Wild Ball™, a new add-on option, for each of the two daily numbers drawings for Pick 3 and Pick 4. “To…
The Massachusetts Lottery is running its first paid advertising campaign for The Numbers Game in years. “The new slogan for the game is ‘Everybody has a…
In March, Florida Lottery enhanced one of its legacy product offerings with the introduction of midday draws and a brand refresh for FANTASY 5. “Preserving core…
The Oklahoma Lottery launched its first $100 instant ticket, Deluxe Gold, at the end of February. It is the second $100 ticket in the United States,…