Day 2 of the program launched with the Lottery Marketing Director panel. Panelists were quizzed on fiscal sales performance as well as new initiatives. ARIZONA: “We…
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Delacenserie presented “Kentucky Proud.” After assuming the leadership role at Kentucky Lottery Corp., Delacenserie was struck by how often he saw some form of “Kentucky Pride”…
Carlos Rodriguez, Director, Lottery Games, Connecticut Lottery Corp. (CLC), presented “Shifting Strategy: Synergy Between Product & Advertising.” Fiscal 2020 brought change to CLC’s instant strategy. “We…
Christian Hawley, Colorado Lottery’s Advertising & Marketing Director, and Shea Tullos, Cactus’ Creative Director, co-presented the lottery’s Prizes Remaining scratcher advertising campaigns. In an effort to…
Colorado Lottery Director Tom Seaver presented “Play On—Getting Our Brand Under Our Fingernails.” On October 19, 2019, the Colorado Lottery sponsored a first-ever community cleanup of…
Kim Welsch, Marketing Specialist, Wisconsin Lottery, described how a new beneficiary TV ad campaign is helping to educate residents on “ALL the benefits of the lottery,…
Chris Rogers, Deputy Director, Marketing & Products, Arizona Lottery focused on its Arizona Storytellers program which it contracts with the USA Today-owned “Arizona Storytellers Project.” “Using…
Amber Seale, Chief of Brand Management, Florida Lottery presented “Driving Brand Engagement & Affinity.” Seale discussed “how we leverage three core pillars: Play (the fun of…