29 12, 2016

Colorado’s Lucky for Life Launch


Laura Solano, Director, Colorado Lottery When the Colorado Lottery comes out with a new game, it’s a pretty big deal. So for the introduction of Lucky for Life, the Colorado Lottery’s first new game in years, we went all out. A grand prize of $1,000 a day for life, combined with TV, radio, point of [...]

Colorado’s Lucky for Life Launch2016-12-29T16:16:18-05:00
23 10, 2016

New Rules for Bringing Your Product to Market


What’s the one blueprint you can’t afford to be prescriptive about? A go-to-market (GTM) strategy. It provides the outline for how you will deliver your product to your customer.

New Rules for Bringing Your Product to Market2016-10-23T16:34:41-04:00
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