The Florida Lottery’s Cash Pop™ launched on January 3, 2022, at the $1, $2, and $5 price points. The game has five draws a day. Players…
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The best thing about the Week For Life Scratch-Off games is that they have prizes of up to $5,000 a week, FOR LIFE. And the longer…
In the midst of the New Zealand summer, when many Kiwis go on holiday, Lotto NZ launched a new marketing campaign reminding players that they can…
Maine, New Hampshire & Vermont Lotteries send players to tour with Superstar Lee Brice The Maine, Vermont, and New Hampshire Lotteries, known as the Tri-State Bloc,…
The South Carolina Education Lottery (SCEL) launched Cash Pop in February. “Cash Pop is not a new game to the market, but here in South Carolina,…
Laura Solano, Director, Colorado Lottery When the Colorado Lottery comes out with a new game, it’s a pretty big deal. So for the introduction of Lucky…
What’s the one blueprint you can’t afford to be prescriptive about? A go-to-market (GTM) strategy. It provides the outline for how you will deliver your product…