11 12, 2018

Michigan Lottery Shannon DeHaven: Changing How We Do Business in the Digital Space

2019-02-14T08:44:32-05:00

Shannon DeHaven, Deputy Director, Digital Operations, Michigan Lottery, discussed changing how lotteries do business in the digital space. “Launching an iLottery program doesn’t just mean turning on a new sales channel. A new sales channel also brings a new set of challenges and way of thinking about your business. There are a multitude of differences [...]

Michigan Lottery Shannon DeHaven: Changing How We Do Business in the Digital Space2019-02-14T08:44:32-05:00
11 12, 2018

NeoPollard Interactive Julin Shaw: Big Data Behind Big Jackpots

2019-02-14T08:56:25-05:00

NeoPollard Interactive (NPI) presented “The Big Data Behind Big Jackpots.” According to Julin Shaw, NPI’s Director, Marketing, big jackpots are the best way to get first-time players. “There was a ton of data that came in from the recent jackpot runups. That fuels the player funnel for first-timers,” said Shaw. The three steps in the [...]

NeoPollard Interactive Julin Shaw: Big Data Behind Big Jackpots2019-02-14T08:56:25-05:00