Oklahoma Lottery Brandie Reisman: Instant Re-Launch

2019-02-14T08:46:09-05:00

Brandie Reisman, Director of Marketing & Administration, Oklahoma Lottery presented her “Re-Launch Instant Case Study.” After years of declining instant sales, the Oklahoma Lottery re-launched their entire instant ticket portfolio in July 2017 resulting in an 82% sales increase. Major changes included removal of old product and replacement with new higher prize payout games in [...]