In the iLottery & Lottery Modernization segment, the focus turned to digital gaming. Drew Svitko, Executive Director, Pennsylvania Lottery quickly reviewed how a budget crisis in Pennsylvania resulted in the rapid adoption of new game categories, new distribution channels, cashless payment options and lottery modernization initiatives. In 2017, Pennsylvania Lottery launched Keno (May 1), iLottery [...]
Stephanie Weyant, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery presented “PA iLottery Case Study.” The Pennsylvania Lottery launched iLottery just six months after the law was enacted to authorize internet sales. Five months later, iLottery play (“handle”) reached a milestone of $130 million with 80,000 unique players and 26 iLottery games launched. In [...]
By Byron La Fleur The last massive cash-only industry in the U.S. is transitioning into accepting cashless payments. The Pennsylvania, Georgia, Ohio and Virginia lotteries, among others, are leading the charge to accept new forms of payments, including debit and credit cards. They are purchasing new terminals, retrofitting old self-service machines, and spending time [...]
Police say a Philadelphia woman repeatedly aired her frustration at failing to win a jackpot by making obscene and violent threats against Pennsylvania Lottery headquarters.