20 02, 2019

Scientific Games & Tabcorp Elevate Keno Gaming Experience in Australia

2019-02-20T10:00:37-05:00

Scientific Games announced that it is collaborating with Tabcorp, an integrated gambling and entertainment leader in the Asia-Pacific region, to enhance Tabcorp’s Keno offering in pubs and clubs across Australia. Keno is a fun, easy game that is played approximately every three minutes. Players simply match their numbers to the numbers drawn for a chance [...]

Scientific Games & Tabcorp Elevate Keno Gaming Experience in Australia2019-02-20T10:00:37-05:00
11 12, 2018

Massachusetts Lottery Christian Teja: “Blowout” Scratcher Instant Success

2019-02-14T08:43:14-05:00

Christian Teja, Director, Communications, Massachusetts Lottery spotlights its success with its limited edition “$50, $100 and $500 Blowout” instant ticket. Teja said the lottery has been exploring the concept of a $10 game with no high-tier grand prizes for several years. “Market research indicated that similar concepts had proven to be successful for other lotteries,” [...]

Massachusetts Lottery Christian Teja: “Blowout” Scratcher Instant Success2019-02-14T08:43:14-05:00
11 12, 2018

Oklahoma Lottery Brandie Reisman: Instant Re-Launch

2019-02-14T08:46:09-05:00

Brandie Reisman, Director of Marketing & Administration, Oklahoma Lottery presented her “Re-Launch Instant Case Study.” After years of declining instant sales, the Oklahoma Lottery re-launched their entire instant ticket portfolio in July 2017 resulting in an 82% sales increase. Major changes included removal of old product and replacement with new higher prize payout games in [...]

Oklahoma Lottery Brandie Reisman: Instant Re-Launch2019-02-14T08:46:09-05:00
11 12, 2018

Pennsylvania Lottery Drew Svitko: Hidden Value of Your Good Cause

2019-02-14T08:47:26-05:00

In the iLottery & Lottery Modernization segment, the focus turned to digital gaming. Drew Svitko, Executive Director, Pennsylvania Lottery quickly reviewed how a budget crisis in Pennsylvania resulted in the rapid adoption of new game categories, new distribution channels, cashless payment options and lottery modernization initiatives. In 2017, Pennsylvania Lottery launched Keno (May 1), iLottery [...]

Pennsylvania Lottery Drew Svitko: Hidden Value of Your Good Cause2019-02-14T08:47:26-05:00
11 12, 2018

Pennsylvania Lottery Stephanie Weyant: iLottery Case Study

2019-02-14T08:49:11-05:00

Stephanie Weyant, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery presented “PA iLottery Case Study.” The Pennsylvania Lottery launched iLottery just six months after the law was enacted to authorize internet sales. Five months later, iLottery play (“handle”) reached a milestone of $130 million with 80,000 unique players and 26 iLottery games launched. In [...]

Pennsylvania Lottery Stephanie Weyant: iLottery Case Study2019-02-14T08:49:11-05:00
11 12, 2018

Texas Lottery Ryan Mindell: Non-Licensed Scratch Family Promotions

2019-02-14T08:51:48-05:00

Ryan Mindell, Lottery Operations Director, Texas Lottery provided an overview of two new non-licensed scratch family promotions—The $5 Million Vegas Challenge and the Big Cedar Cash Adventure. Launched December 6, the $5 Million Vegas Challenge features six different price point games in a multiplier family. The promotion offers a guaranteed $1 million prize (up to [...]

Texas Lottery Ryan Mindell: Non-Licensed Scratch Family Promotions2019-02-14T08:51:48-05:00
19 11, 2018

The Future of Payments

2018-11-21T09:19:46-05:00

By Byron La Fleur The last massive cash-only industry in the U.S. is transitioning into accepting cashless payments. The Pennsylvania, Georgia, Ohio and Virginia lotteries, among others, are leading the charge to accept new forms of payments, including debit and credit cards. They are purchasing new terminals, retrofitting old self-service machines, and spending time [...]

The Future of Payments2018-11-21T09:19:46-05:00
19 09, 2018

Behind One of the New York Lottery’s Most Profitable Games of 2018

2018-09-20T14:04:42-04:00

The New York Lottery’s FY2018 sales were heating up last year at this time, due in large part to the Lottery’s decision to launch Hit $600 game in the 2017 dog days of summer. The $10 game was so popular, retailers begin “double facing” it—displaying it in not one but two dispensers. What was it [...]

Behind One of the New York Lottery’s Most Profitable Games of 20182018-09-20T14:04:42-04:00
19 09, 2018

Scientific Games Launches Kansas Lottery’s New Gaming System

2018-09-20T14:04:59-04:00

Scientific Games announced the successful launch of the Kansas Lottery’s new gaming system. This partnership positions the Kansas Lottery for continued success in the next decade and is tied to the lottery’s strategic plan to responsibly increase revenue for the State of Kansas and its beneficiaries. With plans for the complex technology project beginning more [...]

Scientific Games Launches Kansas Lottery’s New Gaming System2018-09-20T14:04:59-04:00