Like so many other industries, lotteries are challenged by the aftereffects of the pandemic. Instant game sales grew by double-digits between 2020 and 2021, but in…
Browsing: Scratch Tickets
Playing the lottery is less about winning money and more about what you would do if you won. From the point of purchasing a ticket, players…
Hoosier Lottery launched its first dual Fast Play and Scratch-off campaign on June 7. The summer 2022 campaign features the Alchemy3-licensed SKEE-BALL brand. “Creative support will…
The slogan for the New York Lottery’s new Lucky Dog Scratcher is “Get your paws on $1,000,000. Unleash a pack of second chance prizes.” With a…
Three U.S. lotteries have launched the Winner’s Choice™ turnkey program from IGT, designed with players’ wants in mind. Unlike traditional second chance promotions that offer fixed…
With the launch of its Évasion scratch ticket in January 2021, Loto-Québec became the first lottery corporation in the world to print tickets on 100% recycled…