Browsing: South Dakota Lottery
Lottery’s brand position is Good Fun so humor supports the objective The South Dakota Lottery’s advertising campaign featuring the “Delivery Guy” started back in summer 2021…
In his La Fleur’s Magazine interview about FY23 developments, Norman Lingle, Executive Director of the South Dakota Lottery, talked about major marketing improvements. “We are on…
Scientific Games is the South Dakota Lottery’s exclusive provider of instant scratch games with the award of a new, six-year contract, delivering more “good fun” to players in the…
La Fleur’s Magazine’s new series—Quote of the Week—features interviews with lottery directors about what’s ahead for their organizations in fiscal 2022. We will feature a different…