The New Mexico Lottery found itself in an interesting situation when its Chair of the Board, Reta Jones, presented a licensed ticket concept. “Reta is a…
Browsing: Strategy
By Kristen Pare, INTRALOT The emergence of state-sanctioned sports betting is one of the hottest topics in today’s lottery industry. With many states passing legislation to…
How Hoosier Lottery’s annualized process supports success in an expanding retail landscape Need to produce 88 unique retail promotions in one year, spanning 524 weeks’ worth…
During the January 2021 billion-dollar jackpot run, the Pennsylvania Lottery had 60,000 first-time depositors, four times more than any calendar month in the prior year. The…
The South Carolina Education Lottery (SCEL) launched Cash Pop in February. “Cash Pop is not a new game to the market, but here in South Carolina,…