Andrew Leeper, Brand Strategy Coordinator, Texas Lottery presented “LUCK HAPPENS: A Case Study in the Art of Scrappiness.” In 2017, the Texas legislature reduced the Texas…
Browsing: Texas Lottery
Ryan Mindell, Lottery Operations Director, Texas Lottery provided an overview of two new non-licensed scratch family promotions—The $5 Million Vegas Challenge and the Big Cedar Cash…
Dale Bowersock, Instant Product Coordinator, Texas Lottery The Texas Lottery is currently limited to offering only draw games and scratch ticket games in its portfolio. This…
Chad Estis, Executive Vice President – Business Operations Dallas Cowboys The Texas Lottery and the Dallas Cowboys developed a Texas-sized partnership in the Lone Star State.…
Andrew Leeper, Brand Strategy Coordinator, Texas Lottery Music is the number one medium in people’s lives over TV, sports and movies. Yet it is a key…
Robert Tirloni, Products & Drawing Manager, Texas Lottery The Texas Lottery supports Texas education and veterans. This presentation will show how the Texas Lottery improved sales…
Mandy Carter, Sr. Sales & Marketing Manager, IGT Texas Leveraging opportunities to merchandise scratch tickets and capture impulse sales within grocery checkout lanes has been a…