Andrew Leeper, Brand Strategy Coordinator, Texas Lottery presented “LUCK HAPPENS: A Case Study in the Art of Scrappiness.” In 2017, the Texas legislature reduced the Texas Lottery ad budget by 23% from $32 million to $26.4 million. This was a huge challenge considering that the Texas Lottery was already ranked 39th out of 45 U.S. [...]
Ryan Mindell, Lottery Operations Director, Texas Lottery provided an overview of two new non-licensed scratch family promotions—The $5 Million Vegas Challenge and the Big Cedar Cash Adventure. Launched December 6, the $5 Million Vegas Challenge features six different price point games in a multiplier family. The promotion offers a guaranteed $1 million prize (up to [...]
Dale Bowersock, Instant Product Coordinator, Texas Lottery The Texas Lottery is currently limited to offering only draw games and scratch ticket games in its portfolio. This restriction limits the growth potential of the Texas Lottery and causes us to seek out new and innovative games to offer in these basic categories. This presentation will provide [...]
Chad Estis, Executive Vice President - Business Operations Dallas Cowboys The Texas Lottery and the Dallas Cowboys developed a Texas-sized partnership in the Lone Star State. Sports marketing sponsorships have become an increasingly important tool for brand engagement. This presentation will show how the U.S. lottery industry can take sports sponsorships to the next level.
Andrew Leeper, Brand Strategy Coordinator, Texas Lottery Music is the number one medium in people’s lives over TV, sports and movies. Yet it is a key passion point that is often underutilized or treated as an afterthought by marketers. As the lottery industry looks for ways to connect to new players, marketing ties with live [...]
Robert Tirloni, Products & Drawing Manager, Texas Lottery The Texas Lottery supports Texas education and veterans. This presentation will show how the Texas Lottery improved sales for the scratch ticket games which support the Texas Veteran Commission's Fund for Veterans' Assistance. This fund awards grants to local government agencies and non-profit organizations to address the [...]
Mandy Carter, Sr. Sales & Marketing Manager, IGT Texas Leveraging opportunities to merchandise scratch tickets and capture impulse sales within grocery checkout lanes has been a long time problem. IGT embarked on a Texas Lottery development initiative in December 2014 due to limited industry in-lane scratch game merchandising options. After working with two different manufacturers [...]