11 12, 2018

Texas Lottery Andrew Leeper: Luck Happens

2019-02-14T08:50:22-05:00

Andrew Leeper, Brand Strategy Coordinator, Texas Lottery presented “LUCK HAPPENS: A Case Study in the Art of Scrappiness.” In 2017, the Texas legislature reduced the Texas Lottery ad budget by 23% from $32 million to $26.4 million. This was a huge challenge considering that the Texas Lottery was already ranked 39th out of 45 U.S. [...]

Texas Lottery Andrew Leeper: Luck Happens2019-02-14T08:50:22-05:00
11 12, 2018

Texas Lottery Ryan Mindell: Non-Licensed Scratch Family Promotions

2019-02-14T08:51:48-05:00

Ryan Mindell, Lottery Operations Director, Texas Lottery provided an overview of two new non-licensed scratch family promotions—The $5 Million Vegas Challenge and the Big Cedar Cash Adventure. Launched December 6, the $5 Million Vegas Challenge features six different price point games in a multiplier family. The promotion offers a guaranteed $1 million prize (up to [...]

Texas Lottery Ryan Mindell: Non-Licensed Scratch Family Promotions2019-02-14T08:51:48-05:00
29 12, 2016
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Instant Ticket Success

2016-12-29T16:50:26-05:00

Dale Bowersock, Instant Product Coordinator, Texas Lottery The Texas Lottery is currently limited to offering only draw games and scratch ticket games in its portfolio. This restriction limits the growth potential of the Texas Lottery and causes us to seek out new and innovative games to offer in these basic categories. This presentation will provide [...]

Instant Ticket Success2016-12-29T16:50:26-05:00
29 12, 2016
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Dallas Cowboys Partnership

2016-12-29T16:41:57-05:00

Chad Estis, Executive Vice President - Business Operations Dallas Cowboys The Texas Lottery and the Dallas Cowboys developed a Texas-sized partnership in the Lone Star State. Sports marketing sponsorships have become an increasingly important tool for brand engagement. This presentation will show how the U.S. lottery industry can take sports sponsorships to the next level.

Dallas Cowboys Partnership2016-12-29T16:41:57-05:00
29 12, 2016
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Lottery Event Marketing

2016-12-29T16:39:18-05:00

Andrew Leeper, Brand Strategy Coordinator, Texas Lottery Music is the number one medium in people’s lives over TV, sports and movies. Yet it is a key passion point that is often underutilized or treated as an afterthought by marketers. As the lottery industry looks for ways to connect to new players, marketing ties with live [...]

Lottery Event Marketing2016-12-29T16:39:18-05:00
29 12, 2016
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Marketing Veteran Scratchers

2016-12-29T16:37:34-05:00

Robert Tirloni, Products & Drawing Manager, Texas Lottery The Texas Lottery supports Texas education and veterans. This presentation will show how the Texas Lottery improved sales for the scratch ticket games which support the Texas Veteran Commission's Fund for Veterans' Assistance. This fund awards grants to local government agencies and non-profit organizations to address the [...]

Marketing Veteran Scratchers2016-12-29T16:37:34-05:00
29 12, 2016
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Texas Lottery: In-Lane Scratch Merchandiser Solution

2016-12-29T16:23:24-05:00

Mandy Carter, Sr. Sales & Marketing Manager, IGT Texas Leveraging opportunities to merchandise scratch tickets and capture impulse sales within grocery checkout lanes has been a long time problem. IGT embarked on a Texas Lottery development initiative in December 2014 due to limited industry in-lane scratch game merchandising options. After working with two different manufacturers [...]

Texas Lottery: In-Lane Scratch Merchandiser Solution2016-12-29T16:23:24-05:00