North American lotteries plan to rock the day and night away with specialty holiday tickets, live holiday events and retail promotions, digital advertising campaigns, VIP holiday…
Browsing: WCLC
La Fleur’s Magazine’s web series—Quote of the Week—features interviews with lottery directors about what’s ahead for their organizations in fiscal 2023. We will feature a different…
Western Canada Lottery Corp. (WCLC) launched a $100 instant ticket, appropriately titled ULTIMATE, on May 30. It features a 70% payout. “Luxury theme with the best…
WCLC Marketing Director Adam Cortiula focused on WCLC’s Scratch & Win rebrand—how and why the lottery moved from Scratch & Win to a new positioning with…