WCLC Adam Cortiula: SCRATCH ‘N WIN BRAND DEVELOPMENT

2019-02-14T08:53:02-05:00

WCLC Marketing Director Adam Cortiula focused on WCLC’s Scratch & Win rebrand—how and why the lottery moved from Scratch & Win to a new positioning with Zing. The approach that WCLC took with its creative agency considered current brand positioning, personality and key consumer benefits. The end result was the new Zing brand name and [...]