Why embracing digital and putting it at the heart of a lottery is the key to reaching new audiences.
Promoted post: The outlook for the iGaming industry is constantly shifting. with new challenges in regulation. competition and advancing technologies facing operators on an increasingly regular basis. The growing adoption of mobile devices for our every need and the opening up of the US sports betting market have bought the digital opportunities offered to lotteries and gaming operators into sharper focus.
The opportunities are there to be taken by forward thinking lotteries that partner with proven platform suppliers. The digital landscape in the US lottery market is only in its infancy. but you only need to look at the successes that have been enjoyed in Canada and in Europe to see the benefits.