The top licensed games report follows below:
Top four selling brands in fiscal 2018: MONOPOLY™, WILLY WONKA™, LOTERIA™ and SG Slots Brands.
The MONOPOLY brand is back at No. 1 in sales with its long-held title as the most popular brand in lottery licensing history. The perennial favorite offers iconic images for use in games and promotions, both traditional and digital.
With blockbuster WILLY WONKA GOLDEN TICKET™ instant games driving sweet sales for 16 U.S. lotteries over the last year, WILLY WONKA & THE CHOCOLATE FACTORY ranks second in Scientific Games’ portfolio of licensed properties this year. It can’t be overlooked that in just two short years WILLY WONKA GOLDEN TICKET, featuring the exciting BILLION DOLLAR CHALLENGE™ in Las Vegas, has grown to become the largest and most successful linked instant game of all time. To date, nearly 100 million instant game tickets have been produced.
And with a more culturally blended U.S. than ever, it’s no surprise that LOTERIA™ generated the third most licensed game sales—behind only SLINGO®—in terms of most games launched this year. LOTERIA features the original, iconic images from the bingo-style lottery game.
Led by the colorful Gold Fish®, Jackpot Party® and 88 Fortunes®, Scientific Games’ portfolio of slots brands converged to lottery games and captured the No. 4 spot.
Pollard Banknote’s top selling licensed properties, Marilyn Monroe™, Frogger, PAC-MAN™, and Tetris®, are established favorites boasting more than just great sales.
Marilyn Monroe™, one of our newest licensed properties bringing a demographically diverse fan base, instantly captured players with her glamorous and aspirational appeal. Marilyn Monroe™ instant games, launched in U.S. jurisdictions, have experienced spectacular success, becoming top sellers at the $2 and $5 price points. Lotteries have leveraged her extensive media catalogue and the official Marilyn Monroe™ Facebook page to create brand-relevant social engagement. Marilyn Monroe™ Spas in trendy U.S. locations like NYC and San Diego have allowed lotteries to add an experiential component to their second chance programs, driving record breaking participation rates.
Frogger, PAC-MAN™, and Tetris® continue to be popular choices for lotteries across North America and are gaining momentum internationally. Together, they have launched 76 times with nearly 60 lotteries. Nostalgic charm, combined with unique marketing opportunities—from larger than life train wraps and live action game boards to interactive games, social media extensions and influencer events—allow lotteries to meaningfully engage players on multiple channels. Based on PAC-MAN’s™ phenomenal success, we recently added Ms. PAC-MAN™ to our portfolio and she is already taking North America by storm.
Licensed Properties continue to be a powerful catalyst for lotteries’ instant ticket portfolios. A family of IGT-owned slot titles and two of our tentpole licensed properties offer the appealing and relevant brands and play styles that players expect from their lotteries. Recognizable ticket art, money-can’t-buy second-chance prizes, and added entertainment via play-for-fun interactive games make them an easy choice for our customers.
Caesars®: This well-known casino brand instantly conjures glamour and luxury. Thirteen lotteries have launched Caesars games to date, most recently Nebraska, whose $5 game awarded players a top prize of $50,000 and sent second-chance winners on a VIP, all-expenses paid trip to Las Vegas.
Wheel of Fortune®: Unsurprisingly, this iconic brand has continued to perform exceptionally within the lottery category. Seven lotteries have leveraged this instantly-recognizable brand within the past year alone, with additional launches planned for 2018. To date, 23 lotteries globally have launched Wheel of Fortune instant games.
IGT’s Convergence Series: IGT slot-themed tickets have proven to be very desirable to lotteries and their players. Last year, six lotteries leveraged these well-known casino brands to expand their customer base, with many choosing to run multiple properties such as Double Diamond, Cleopatra, and Sizzling 7s.
By dictionary definition, alchemy is a seemingly magical process of creation by combination, and no description better defines Alchemy3. By concocting the perfect mix of brands, digital applications and experiential elements, Alchemy3 formulates smart gaming solutions, custom designed for each individual client and their specific business needs.
Leveraged in Powerball’s second national promotion, Power Cruise 2, Royal Caribbean Cruise Lines was Alchemy3’s top selling brand in FY18. Bolstered by an exclusive experiential prize and Alchemy3’s proprietary Collect ‘n Win promotional software solution; this flexible promotion could be customized to meet any participating lottery’s business goals—from customer acquisition to player rewards.
A powerful ingredient to add to any marketing mix, live events increase product awareness and relevancy in the most tangible way possible. Alchemy3 designed retail events at Bass Pro Shops and showcases of actual Tiny Homes at consumer expos helped to push both brands to the second and third best-selling positions in the Alchemy3 portfolio.
Alchemy3’s fourth best-selling brand, Skee-Ball demonstrates yet another key ingredient, innovation. Extending the brand across both the instant and online product categories provided powerful awareness opportunities and promoted trial across categories.
Combining the right ingredients to create results that seem magical—that’s Alchemy3.