La Fleur's Lottery World
    Twitter LinkedIn RSS
    Wednesday, February 1
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Uncategorized»Camelot Global Adam Barry Lottery 3.0: Unlocking Sustainable Growth
    Uncategorized

    Camelot Global Adam Barry Lottery 3.0: Unlocking Sustainable Growth

    December 11, 20182 Mins Read
    Facebook Twitter LinkedIn Email

    Camelot Global (now rebranded as Camelot Lottery Solutions) presented “Lottery 3.0: Unlocking Sustainable Growth.”Adam Barry, Camelot Global’s VP, Sales Operations, examined player engagement in a digital world.

    Barry said there are three things to think about: What do we know about our customers. What is our ability to mine the data? How do we create actionable results to drive performance?

    He examined the industry’s three stages of growth. In Lottery 1.0. (1985-2000), the number of lotteries doubled as well as the retailers. “The players got an increase in convenience and awareness. It was brick and mortar. Communication was one-to-many and anonymous. Internet penetration went from 10% to 44%,” said Barry.
    In Lottery 2.0 (2001-2015), “sales increase but profits do not keep pace,” said Barry. “Communications is one-to- segments.” U.S. Internet penetration can be tracked. The first iPhone is introduced in 2007.

    Finally, Lottery 3.0 (2016-2030) heralds a new era of player engagement—digital and retail. The three key elements are data and intelligence, player and game management and marketing. U.S. iLottery as a percentage of total sales is less than 10%.

    “Digital data ethics will become vital. Responsible use of data and growth in brand will be the balance,” he said.

    Barry stressed the consumer automatically expects to conduct transactions online. Currently, Camelot UK derives 30% of its total revenue from digital.

    Link to Powerpoint:

    Camelot Global_Adam Barry_Gold Sponsor

    Share. Facebook Twitter LinkedIn Email
    Previous ArticleColorado Lottery Tom Seaver: Play On, Colorado
    Next Article Cactus Advertising Joe Conrad: Daily Lucky for Life Ad Campaign

    Related Posts

    (Austin 2022) My Lottery 360: Engaging with Players at Every Level

    January 9, 2023

    Pennsylvania Lottery Wallet

    December 16, 2022

    Pollard Banknote: A Reimagined Approach to Digital Solutions

    November 6, 2022

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    Read the Report

    Rhode Island Lottery: Scratcher Football Fun & More

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    IGT Demonstrates Industry Leadership in Global Sustainability at ICE London Consumer Protection Zone

    January 31, 2023

    Read the Report

    January 30, 2023

    Rhode Island Lottery: Scratcher Football Fun & More

    January 30, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.