Ned Shugrue, Business Development Mgr., Olson 1to1

We all want loyal players, those who play and celebrate the lottery often, and share their experiences with others. To get more loyal players, we all need to stop thinking that loyalty programs are our only solution. It is much more than second chance promotions and points for prizes. Actually, it’s more about the experience, going beyond the transaction to find the emotional hook with players. Jennifer will share best practices from outside our industry and how we can leverage these applications to increase our own loyal lottery base.