Mandy Carter, Sr. Sales & Marketing Manager, IGT Texas
Leveraging opportunities to merchandise scratch tickets and capture impulse sales within grocery checkout lanes has been a long time problem. IGT embarked on a Texas Lottery development initiative in December 2014 due to limited industry in-lane scratch game merchandising options. After working with two different manufacturers and multiple production models, the final prototype was solidified in April 2016. The 73-store Fiesta Mart chain was chosen for the pilot; it embodies a customer-first retailing philosophy and has afforded a lottery destination for their loyal customers since the Texas Lottery’s inception. Initial pilot sales results will be presented.