La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, March 25
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Conclave»Austin 2017»The Big Spin: Adam Caughill
    Austin 2017

    The Big Spin: Adam Caughill

    December 1, 20171 Min Read
    Facebook Twitter LinkedIn Email

    Adam Caughill, Director, Lottery Business Development, Ontario Lottery & Gaming (OLG), discussed “Converting the Sale In-Lane.”
    OLG inaugurated its QuickTickets pilot program at Metro and Food Basics in 2017; it is testing selling in-lane with a preprinted ticket for Lotto 649 and LottoMAX.

    “The reason selling in-lane would be big for us is C$1.45 billion in sales—30% come from lotto games,” said Caughill. “But our distribution of sales is reliant on convenience and gas (77%). That’s not how people are defining convenience.”

    OLG has no self-serve or vending machines so in-lane is a huge opportunity. “What if we could replace printers by activating a dead piece of paper. It wouldn’t have numbers on it. Less than 20% of players look at the numbers on their ticket,” said Caughill.

    The numbers can be found by asking it to be scanned at retailers, or they can find them on an internet portal or OLG app. “QuickTickets is performing strongly on key metrics: comprehension, reliability and purchase intent,” he concluded.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticlePanel: Cashless Payment Initiative
    Next Article Mega Millions Update: Debbie Alford

    Related Posts

    International Powerball?

    December 1, 2017

    Mega Millions Update: Debbie Alford

    December 1, 2017

    Panel: Cashless Payment Initiative

    December 1, 2017

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Powerball® Debuts New NASCAR® Playoff Promotion

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    IWG Relaunches with Kentucky Lottery

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Powerball® Debuts New NASCAR® Playoff Promotion

    March 23, 2023

    INTRALOT, Inc. Announces the Appointment of Richard Bateson as Chief Commercial Officer of INTRALOT, Inc.

    March 21, 2023

    IWG Relaunches with Kentucky Lottery

    March 21, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.