La Fleur's Lottery World
    Twitter LinkedIn RSS
    Friday, June 9
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Forum»19 Montreal»Leveraging Media Partnerships to Engage U35’s, OLG, Luke Stilin
    19 Montreal

    Leveraging Media Partnerships to Engage U35’s, OLG, Luke Stilin

    July 10, 20191 Min Read
    Facebook Twitter LinkedIn Email

    Download the presentation

    Luke Stilin, Director, CX Design & Innovation at OLG, spoke about leveraging partnerships to reach new audiences.

    OLG and Corus Entertainment have embarked on an innovative partnership in support of the $5 Big Brother Canada instant ticket. The partnership spans all Big Brother Canada Season 7 platforms and touchpoints, including a custom, in-show Power of Veto Challenge where house guests scratched a life-sized $5 Big Brother Canada ticket, spun The Big $pin wheel, and played giant versions of Big Brother Bingo and Crossword.

    Stilin said the results is C$13.3 million in sales and 86.4% sell through. There were 2.5 million viewers, with 1.1 million viewers aged 25-34. It was the number one program in its time slot.

    “The ticket has engaged the U35 target audience and demonstrates the power of targeted partnerships,” said Stilin.

    Like this content? Subscribe for more interesting lottery news and data!

    * indicates required
    Share. Facebook Twitter LinkedIn Email
    Previous ArticleInfluencer Marketing, Made in, Aurelie Sauthier
    Next Article Luck Happens Concert Series, Texas Lottery, Andrew Leeper

    Related Posts

    Canadian Lottery Marketing Director Panel: The Big Takeaways

    July 10, 2019

    Luck Happens Concert Series, Texas Lottery, Andrew Leeper

    July 10, 2019

    Influencer Marketing, Made in, Aurelie Sauthier

    July 10, 2019

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Reflections on the First Decade of iLottery in the US: Moti Malul, NeoGames S.A.

    Exploring the Ultimate iLottery Toolbox with Lianne Paturel, Pall Palsson & Shannon DeHaven, Pollard Banknote

    IGT Platinum Sponsor Presentation: The Cloud Has Arrived- Jesse Saccoccio, IGT

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Reflections on the First Decade of iLottery in the US: Moti Malul, NeoGames S.A.

    June 8, 2023

    Exploring the Ultimate iLottery Toolbox with Lianne Paturel, Pall Palsson & Shannon DeHaven, Pollard Banknote

    June 8, 2023

    IGT Platinum Sponsor Presentation: The Cloud Has Arrived- Jesse Saccoccio, IGT

    June 8, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.