Marshall Behrns, Senior Customer Innovation Specialist, BCLC, spoke about GEO, an in-house developed game.

GEO is a scavenger hunt game where the lottery prompts players to do missions, like getting a cup of coffee. They would send a picture of themselves doing the mission. “We didn’t have much money for the project or time. We had to create a minimum viable product…” Berhns said. “We gorillaed an in-market test.”

Over three weeks, BCLC gave out postcards around town and asked people to play on the street—125 people played, and it showed that the game had potential. So they did three more advanced market tests. They built an app in 14 weeks and got 1,200 total participants.