La Fleur's Lottery World
    Twitter LinkedIn RSS
    Thursday, January 26
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Conferences
    • Magazine
    • Store
    • My Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Forum»18 Toronto»Moving Beyond the Speed of Your Customer: Eric Morris, Google Canada
    18 Toronto

    Moving Beyond the Speed of Your Customer: Eric Morris, Google Canada

    July 25, 20181 Min Read
    Facebook Twitter LinkedIn Email

    Eric Morris, Director, Retail, Google Canada spoke about innovation at Google. “Today’s consumer is more curious, demanding, and impatient than ever. Armed with mobile as her anywhere assistant, she’s research-obsessed and will choose brands that deliver personalized offerings tailored to her specific needs at just the right time—at home, on the go and in the store. Her expectations are simple: seamless, frictionless experiences wherever and whenever she chooses to shop,” Morris began.

    The customer journey has completely changed. Customers can now teach themselves by going on their phone. Customers also expect a more personalized marketing experience. “You expect forms to be auto-filled. We expect coupons to be personalized. I want something highly relevant to me. And we don’t just expect that with advertising and marketing, but all interactions with the company,” Morris said.

    Lastly, the customer expects a frictionless app. People demand an easy way to purchase. Starbucks’ app is perfect example of the level of expectations customers now have. “With one button, you can do whatever you want,” Morris said. “That is the experience that your competing with.”

    Morris also mentioned that a website’s speed is incredibly important. After three seconds of wait time, the bounce rate increases drastically.

    Share. Facebook Twitter LinkedIn Email
    Previous ArticlePanel: Emotional Innovation
    Next Article Panel: Global Lottery Innovation

    Related Posts

    Panel: Canadian Lottery CEOs

    July 25, 2018

    OLG Welcome Address: Greg McKenzie, OLG

    July 25, 2018

    Serendipitous Innovation: Adam Caughill

    July 25, 2018

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Arkansas Lottery: Get Family of Scratcher Games

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    Camelot Announces Changes To Board and Management Team

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    5157 Ijamsville Road

    Ijamsville, MD 21754

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Arkansas Lottery: Get Family of Scratcher Games

    January 25, 2023

    New Mexico Lottery Launches Musical Competition for Scratcher Games

    January 24, 2023

    Camelot Announces Changes To Board and Management Team

    January 23, 2023
    Copyright © 2023 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.