La Fleur's Lottery World
    Twitter LinkedIn RSS
    Saturday, April 17
    LOG IN: Purchases & Subscriptions
    La Fleur's Lottery World
    0 Shopping Cart
    • Home
    • Magazine
    • Store
    • Purchases
    • White Pages
    • Cart
    La Fleur's Lottery World
    0 Shopping Cart
    You are at:Home»Video»Conference»Forum»16 Vancouver»Chris Riegel, Stratacache; Store of the Now
    16 Vancouver

    Chris Riegel, Stratacache; Store of the Now

    September 9, 20162 Mins Read
    Facebook Twitter LinkedIn Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Chris Riegel, CEO, Stratacache, talked about the “Store of the Now.”
    “With more competition than ever, retailers and brands need impactful in-store digital solutions, personalized customer experiences, seamless mobile integration, robust analytics and measurable ROI. It’s called the Store of the Now,” Riegel began.
    The Store of the Now focuses on building a way to listen to the customer, not just what they say but also their actions, answering not only the question of what do they purchase but why do they purchase.
    “The next wave we see is the internet of me. Building intelligence in devices to uniquely cater toward a particular consumer’s desires or ask. The ability to uniquely identify and target that consumer, whether that’s a one on one or a demographic use case,” Riegel said. For instance, in end caps, attaching a tablet with five cameras can grab information on who is stopping at that end cap and what products they are reaching for.
    But it’s important to remember that this is a large scale project. “Within our view, the Store of the Now, retailers are challenging the way they want to build the store of the future. ‘I am going to build a prototype store,’ many say and we say ‘great, now you have one ‘Store of the Now’, but you have 19,000 other stores. The battle of retail is won in the average of the store.’”

    Share. Facebook Twitter LinkedIn Email
    Previous ArticlePascal Blyau, FDJ; What FDJ does with specific focus to the digital approach in retail
    Next Article Brent Scrimshaw and Jean Marc Landry, ALC; How the lottery is evolving its approach to product development

    Related Posts

    Sustainability Awards

    September 9, 2016

    Jason Lisiecki, Michigan Lottery; Update on Michigan iLottery initiative

    September 9, 2016

    Jim Lightbody, BCLC; The future of the industry

    September 9, 2016

    Comments are closed.

    Subscribe

    La Fleur's will respectfully update you twice a month on lottery industry news, data reports, and conferences.

    Delaware Lottery TV Ad

    SCEL Offers Biggest Instant Prize Ever With $2,000,000 Colossal Cash

    Arizona Lottery TV Ad

    About
    About

    Your source for lottery industry news, data, and conferences.

    We're social, connect with us:

    Twitter RSS LinkedIn
    Contact Information

    20 Courthouse Square 207

    Rockville, Maryland 20850

    301-610-6070

    byron@lafleurs.com

    Popular Posts

    Delaware Lottery TV Ad

    April 16, 2021

    SCEL Offers Biggest Instant Prize Ever With $2,000,000 Colossal Cash

    April 15, 2021

    Arizona Lottery TV Ad

    April 15, 2021
    Copyright © 2021 TLF Publications.
    • About Us
    • Returns Policy
    • Privacy Policy
    • Terms and Conditions

    Type above and press Enter to search. Press Esc to cancel.